Why the Logo Design Contest Doesn’t Save You Money

I recently tried my hand at the logo design contest platform hosted by sites like 99Designs and DesignCrowd. While its wiser to work closely with a logo designer whose work you like, (and wiser for a logo designer to wait for a paying design gig) I can see the fun of a contest. As a new graphic designer, I am always looking for ways to practice designing. Finding myself with little to do on a Tuesday night, I perused a design contest site in search of a contest to enter.

I settled on the second contest I read. There wasn’t any time to lose if I wanted to get to bed on time. Also, choosing the first thing that came along is more like real life. The subject of every design project is always unexpected.

The creative process behind logo design

The company wanted their logo to be bold, mysterious, and feminine. Based on the examples they provided I could see they wanted to focus on the first letter in their business name, which is “B.” I decided pretty quickly that being a make up related company, I wanted to include an element to reference make up so I tried eye lashes. Eyelashes weren’t working out so I spent some time looking at the letter “B” and scrolling through different font styles to see if any ideas came to mind. A few letters in I had a vision. A profile pair of lips sitting in the negative space of the capital B. All I had to do was make them easy to see. The company wanted an air of sophistication, so I settled on a serif font and set to work on my first draft.

logo design contest submission for bold logo design

I was pretty pleased with this, but I wanted to try something bolder that would act as a standalone unique and iconic symbol for the company. So I kept going. When I create logos for clients, I like to include different variations on a design.

iconic and bold logo for beauty company

I gave myself an A on my evening homework assignment and submitted the designs to the contest. The winner will be named in about 2 weeks. The good news is my design has not yet joined the rejection pile. I’ve since noticed that in my evening rush I missed the template file I was supposed to download and follow, which will likely count against me.

Why a Contest is not the best way to get a good Logo

Let’s talk a little bit about why a contest is not the best way to get a good logo design. First of all, if you’re a considerate person, it doesn’t feel good to ask 500 people to spend their time on your logo design when 499 of them will not be paid.

The second problem is the likelihood of getting something truly unique that speaks to your brand’s core values is quite low with a logo design contest. Most of the contest winners have a gimmick. That is, they don’t want to invest hours without pay, so they submit a similar idea every time. They use same font and the same effect on every icon they submit. Many of the contest designs are so similar they are hard to tell apart. But who can blame the designer? The odds of winning are very low. For you, this means an unoriginal logo that looks like a lot of other logos, and may be an imitation.

It’s much better to work with a designer whose work you like, and who you can talk to. This way, you don’t get a logo that is a generic regurgitation, and you have the ability to give notes during the design process. As unpleasant as notes can be to receive, the end result is improved because of them. It’s just like the critique process in fine art education. It can be unpleasant, but your work grows and so do you. All of my logos are improved by client involvement at every step.

It’s a better deal to hire a designer especially when it comes to saving time and money

Finding a designer to work with is also a better deal financially. Compared to the cost of running one logo design contest, my clients get a lot more bang for their buck in terms of thought, attention and communication. The process is a lot less time consuming for the client. Can you imagine having to comb through hundreds or thousands of logo submissions? You’d need to hire a designer to help you choose!

As a newcomer to my field, my logo designs are seldom as expensive as the most economical level of the log design contest ($299 at the time of this writing). And a client who chooses to pay that much has the benefit of several extra rounds of concept art and vector development they are involved in.

My clients who come to me after working with a logo design contest stay with me. The reward of human connection and a business relationships, the ability to give input on a design before it is delivered, and the time and money saved are only a few of the reasons to hire a designer you like instead. The contest setup pays one artists at the expense of hundreds of others. Instead, find a designer with a body of work you like and hire them.

Am I your designer? See my logo work here and fill out my New Logo Form to get started on your custom logo. Not your style? Contact me with what you’re looking for and I’ll introduce you to my friends.

Written by Diana Kohne. Diana is a graphic designer in Pasadena, CA. Keep in touch through Instagram or sign up for the newsletter below.

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