When you submit a font to the typesellers, they request advertising mockups to show how the font can be used. As a graphic designer, I avoid supporting things that aren’t good for the environment or people, so I created mock mockups for good things that don’t get enough press like books and bananas.
My third mockup isn’t really a mockup at all. It’s the logo to Amber & Honey Design Co., the logo design that led to the creation of the first letterforms of the Oh Honey font.